Bug repros, internal demos and the public tour. One recorder.
The same 30 seconds that proves a bug can become the release-notes clip, and the same walkthrough that unblocks the team can become the interactive tour on the docs page. Three audiences, one capture, no separate tooling to buy for any of them.
A repro nobody has to reproduce
Record the screen with the console open, pause while you set state up, resume, stop. Paste the link in the issue. The transcript captures what you said while it happened, so the "wait, what were you clicking" round trip never occurs.
The internal demo nobody had to attend
A five-minute walkthrough beats a meeting invite to eleven people. Comments land on the timestamp they refer to, so the design argument happens at 2:14 instead of in a thread that lost its context.
Release notes people watch
Cut the internal demo into a public clip, add a call to action, embed it in the changelog and the docs page. Watch depth tells you which feature explanation is losing people at forty seconds.
A demo that matches their plan.
Record the full tour once, mark the sections by job to be done, and bind the parts that differ by plan: a free account sees the free tier's limits and an enterprise account sees the enterprise console, from the same file. Ask at the first break what they are trying to set up, and you get a ranked list of what people actually came for.
The same graph works for a self-serve trial walkthrough, an in-app help video, and a partner enablement asset. It is one manifest, so it does not fork into three products you have to keep in sync.
Ranked answers become your onboarding roadmap. The people who pick "just looking around" get the two-minute version and stop churning out of a nine-minute one.
Record it once. Deliver it a thousand ways.
No card, no trial countdown, no seat to justify. Record something in the next ninety seconds and see what the link does.